PARiM is looking for a Digital Marketing specialist, with proven experience and knowledge of digital marketing tools and channels, preferably within the B2B SaaS environment.
As the Digital Marketing Specialist, you will be responsible for our digital marketing strategy and activities across multiple digital channels, focused on implementing best practices for attracting new leads to the business while building brand awareness. Planning, set-up, implementation, tracking and optimization of our digital activities will be your responsibility. You will play a vital role in our marketing-led growth by helping PARiM to become a well known brand & industry expert in our chosen sectors.
This position is responsible for our presence in digital channels, that you will optimize for the top performance to reach our target potential customers. Planning, set-up, implementation, tracking and optimization of our digital activities will be your responsibility.
You will be focused on optimizing the digital experience of our leads across all channels and will lead in developing the digital marketing practices to drive engagement and brand awareness.
Your job will support sales with digital marketing activities to reach MQL targets of a level of quality that enables us to achieve set SQL goals and win new customers.
You will be working with the broader marketing team to create aligned consumer communication across all digital channels to ensure consistent brand messages. For example, you will support content creator with content ideas as seen through your analysis of keywords and overall trends with digital campaigns.
As a part of the marketing team, you will work closely with colleagues within our Revenue department, cooperating with sales and customer support teams to reach the set sales targets.
Minimum 2 years of hands-on experience in digital marketing, preferably within a B2B SaaS environment.
Demonstrable experience leading and managing SEM and PPC, email marketing and display campaigns.
Have technical knowledge and know your way around Google Analytics, Google Tag manager, website tracking settings, etc.
Deep and up-to-date knowledge and latest trends and best practices of tracking technologies / digital data analytics and measurement, and Google products.
A growth mindset with a results-driven approach to work (testing, measuring, improving).
A detailed, analytical, and very structured way of working.
Being flexible in your work is the most important aspect in order to deliver in your own pace and in time. We work with you on your own work hour schedule, depending on your preferences.
Whether you want to work in Tallinn, Tartu, London or mix between, it is up to you. Your People Team will make sure you have all the necessary tools to help you achieve your goals.
Equipment suited to your preferences
As an IT company, we are aware of different tools and equipment needed to boost your performance. We provide you with the latest tools based on your needs and preferences of the position.
We know commuting to work can be a hassle, especially when it comes to driving a car. If you are working in Tallinn office, we have a parking spot waiting for you. Other offices will come as well in the future.
Sports and Health
Every person needs proper Health and Sports benefits. We are working constantly to improve the working environment and boost your energy levels. As an employee, we provide Sports package, and regular Health checkups. But if you need additional boost, there are always fresh fruits in the office.
Encouraging and Engaging Workplace
Strict schedules, hustle culture or late hours at work are not our idea of a supportive environment. So you won't find any of this with us. We believe that everyone deserves and more importantly needs to have a life outside of work.
In our team you'll find great challenges, modern tools and practices, collaboration and diversity of thoughts. And at the end of the day, we ask you to leave it behind, switch off to relax and recharge.
About PARiM Software
We aim to be the Partner in Staff Management, hence our name: PARiM.
Our strategy is based on the long-term outlook of technological progress and our commitment to offer the most reliable and secure service possible.
Thanks to open communication with our clients, we have been greeted with incomparable patience and support. Each and every button, option and process is fully driven by customer feedback, ideas and needs.
In our team you'll meet experts of staff management and a strong technical team making the vision a reality.
Digital Marketing Specialist
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